Everyday I push forward to bring my vision of inclusive, easy to use car care to life. By creating high quality products at a reasonable price, with simple instructions, I aim to create a community of both novice and expert detailers alike.



At the root of it all is creating products that do the job they set out to do…and boy do they do it well. No fancy names or jargon, just black and white car care.



We consistently strive to set the standard for the industry, raising the bar as we go. Ever since Sam began mixing Snow Foams in his garage, we have been providing simple solutions to problems you didn’t even know you had yet.



Sam’s is a seal of approval from the man himself. Whether we’re exhibiting at a show or just online, we are always up for a chat. Gone are the days of intimidating car care, Sam has arrived.

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